duPont REGISTRY becomes presenting partner for Monterey Motorsports Festival 2026
Monterey Motorsports Festival will return Aug. 15 to the Monterey County Fairgrounds as the closing-night event of Monterey Car Week, with duPont REGISTRY Group as presenting partner. The 2026 edition will feature Kimera Automobili, expanded collector programming and a concert lineup aimed at drawing enthusiasts, collectors and luxury brands.
Why it matters: - Monterey Motorsports Festival is positioning itself as Monterey Car Week’s closing-night showcase for collectors, manufacturers and enthusiasts. - duPont REGISTRY Group’s role as presenting partner adds a major luxury automotive media and marketplace brand to the event. - The 2026 program is built around a high-profile debut from Kimera Automobili and a larger mix of displays, interviews and live music.
What happened: - Monterey Motorsports Festival announced it will return to the Monterey County Fairgrounds and Event Center in Monterey, California, on Saturday, Aug. 15, 2026. - The event runs from 5:00 p.m. to 11:00 p.m. PT. - duPont REGISTRY Group is the presenting partner for the 2026 gathering. - Kimera Automobili is the featured marque for the festival. - The festival is the official closing night of Monterey Car Week.
The details: - Kimera Automobili will unveil the new K-39 Stradale and K-39 Race Car during one of Monterey Car Week’s headline premieres. - Kimera founder Luca Betti will present both cars on the Main Stage and take part in an exclusive interview. - Goodwool created a bespoke ceremonial cover for the Kimera reveal. - duPont REGISTRY Group will stage collector programming on the Main Stage hosted by Charles Bradley, editor-in-chief of duPont REGISTRY. - dRG also plans exclusive interviews with collectors, designers, manufacturers and industry leaders. - The company will present a curated display of collector automobiles. - dRG will take part in the Hypercar and Supercar Parade from Concorso Italiano to MMF. - Austrian? No. ASI, the Automotoclub Storico Italiano, is granting official patronage to the festival for the third consecutive year. - Monterey Motorsports Festival is the first Monterey Car Week event ever to receive ASI patronage. - ASI and FIVA President Alberto Scuro will attend and greet the audience from the Main Stage alongside Massimo Carnelos, Italy’s consul general in San Francisco. - Veteran communications executive Raffaello Porro will host interviews with leaders from Kimera Automobili, Totem Automobili, Pininfarina and other manufacturers. - Totem Automobili founder Riccardo Quaggio will unveil a new model after the Kimera presentation. - The off-road segment will feature the Russell Baja Porsche 911 and the Scarbo Performance Hyper Truck. - Scarbo Performance describes the Hyper Truck as a street-legal hyper truck that was recently highlighted on Top Gear. - Mecum will showcase classic and muscle cars, plus specialty-built and highly modified vehicles, on the main lawns. - A dedicated JDM section will highlight classic and new Japanese domestic market builds. - The festival will include a 60-year celebration of the Alfa Romeo Duetto by Pininfarina in partnership with Concorso Italiano. - Valentino Balboni and NASCAR driver Jesse Iwuji are slated to join the festivities, along with other surprise guests. - The Family Fun Zone areas have been expanded. - The Sound of Car Week will return as the event’s concert program and is billed as the largest concert of Monterey Car Week. - Headliners David J, Dreya V, Me Nu and Sidequest will perform across two stages. - General admission includes access to displays, entertainment, parades and the concert. - VIP packages are also available. - Tickets are on sale at montereymotorsportsfestival.com.
Between the lines: - The event is leaning harder into the luxury ecosystem around Car Week, not just static car displays. - duPont REGISTRY’s involvement suggests a stronger push toward media, collector access and brand activation. - The emphasis on Italian brands, heritage and official patronage shows Monterey Motorsports Festival is using international credibility to differentiate itself within a crowded Car Week calendar.
What's next: - Organizers will roll out the Aug. 15 event at the Monterey County Fairgrounds. - More attention is likely to build around the Kimera K-39 debuts and the parade, interviews and concert programming. - Attendees can buy general admission or VIP tickets now.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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