Orange House launches 3-in-1 laundry powder for stains, odors and machine buildup

Orange House said it is rolling out a new laundry booster designed to remove stains, break down odors and clean washing machine residue in one step without bleach or harsh chemicals. The product enters a U.S. laundry additive market estimated at $2 billion to $3 billion as more shoppers look for natural cleaners that still perform.

Why it matters: - Orange House is targeting a common gap in plant-based laundry care: detergents that are gentler on skin and fabric but can leave behind odors, stains and residue. - The 3-in-1 powder is designed to work with existing detergents, not replace them, which could make adoption easier for households already using natural laundry products. - The launch positions Orange House in the fast-growing laundry additive category, which is estimated at $2 billion to $3 billion in the U.S.

What happened: - Orange House announced the 3-in-1 Stain & Odor Removal Powder on July 30, 2026. - The product is a laundry booster built to remove embedded stains, trapped odors and washing machine buildup in a single step. - The powder is scheduled to come soon to Orange House's website.

The details: - The formula combines food-grade d-limonene naturally derived from orange oil, protease enzyme technology and mineral-based cleaning agents. - Orange House says the product can be used with any detergent. - Laboratory testing showed removal of everyday stains including baby food, tea, blood, wine, grass and curry. - Odor testing measured odor-causing compounds at 0 ppm after washing for sources including sweaty activewear, socks, urine and secondhand smoke. - The company says the powder breaks down smells instead of masking them with fragrance. - With regular use, the powder also helps clear detergent residue and mold that accumulate behind the washing machine drum. - The product can also be used as a pre-soak for heavily stained garments. - Orange House also markets the powder as a washing machine cleaner. - The degreasing strength of orange oil makes the product useful for some household cleaning tasks beyond laundry. - The powder ships in a 100% recyclable mono-material pouch. - Orange House removed the plastic measuring scoop and says a standard household tablespoon is enough for dosing. - Orange House estimates that choice keeps millions of pieces of plastic out of circulation.

Between the lines: - The launch reflects demand for cleaning products that try to combine natural ingredients with high-performance results. - The emphasis on odor removal and machine maintenance suggests Orange House is selling convenience as much as cleaning power. - The laundry additive category is attractive because it sits alongside detergent, giving brands a way to win repeat use without asking shoppers to switch their main wash product.

What's next: - Orange House said the 3-in-1 Stain & Odor Removal Powder is coming soon, but did not give a launch date. - The company will likely lean on the product's stain, odor and machine-cleaning claims as it enters the market. - Orange House develops home cleaning products powered by cold-pressed orange oil and pairs naturally derived ingredients with cleaning science to market healthier-home performance.