InflateAlite to demo mobile lighting at Monterey Motorsports Festival

InflateAlite will showcase its mobile overhead light bank at the Monterey Motorsports Festival on Aug. 15 at the Monterey County Fairgrounds. The activation puts the inflatable lighting system in front of Car Week attendees and highlights a tool built for photographers, filmmakers and other production crews.

Why it matters: - InflateAlite is bringing a production tool directly to one of Monterey Car Week's biggest public events, giving photographers, filmmakers and fans a live look at how portable lighting can change on-site content creation. - The activation also gives the automotive photography brand exposure in a setting built around cars, media and live audience engagement.

What happened: - Monterey Motorsports Festival named InflateAlite an activation partner for its 2026 festival on Saturday, Aug. 15, at the Monterey County Fairgrounds. - InflateAlite will show its mobile 12' x 24' Overhead Light Bank in an interactive on-site activation. - The display will sit alongside featured vehicles on the festival grounds. - Festival attendees will be able to see the lighting system in use during the event.

The details: - InflateAlite was designed by automotive photographer Josh Bryan. - The system is built to combine inflatable portability with the rigidity and performance of traditional professional lighting. - The products are compact enough to travel in checked luggage and are designed to deploy in minutes. - InflateAlite was originally developed to solve challenges in automotive photography. - The company says the lighting systems are now used across automotive, commercial, portrait, product and motion productions worldwide. - The Monterey Motorsports Festival is Car Week's premier Saturday evening event and the largest open-to-the-public evening gathering of Monterey Car Week. - duPont REGISTRY is the presenting partner of MMF. - The festival combines rare builds, iconic machines, custom culture, live music, food, drinks and community at the Monterey County Fairgrounds. - Event details: Saturday, Aug. 15, 2026; 5:00 PM to 11:00 PM; Monterey County Fairgrounds, 2004 Fairgrounds Road, Monterey, CA. - Tickets are available at montereymotorsportsfestival.com. - More information about InflateAlite is available at inflatealite.com.

Between the lines: - The activation positions InflateAlite as both a gear company and a live demonstration brand, which can be more persuasive than a standard trade-show display. - Josh Bryan's automotive background fits the audience at Monterey Car Week and helps frame the product as built for real-world vehicle photography, not just studio work. - Paolo Manca, founder and CEO of Monterey Motorsports Festival, said MMF is where car culture meets creativity and that InflateAlite adds another dimension to the event.

What's next: - InflateAlite will appear at the Monterey Motorsports Festival on Aug. 15. - Event organizers are using the activation to add another interactive element to the 2026 festival experience. - Attendees can expect more on-site demonstrations as the festival approaches.

The bottom line: - InflateAlite is using Monterey Car Week's biggest Saturday-night crowd to prove that portable lighting can deliver studio-grade results in a live automotive setting.